WEIGHT LOSS AND FITNESS MYTH #2: Pills, powders and shakes can make you skinny.Fat burners, diet pills, nutritional supplements – you know who gets the most out of these products? The manufacturers and sellers. Some of this stuff is extracted from foods and has a role in nutrition, but it’s not a s ubstitute for eating right. And much of the “miracle” drugs you see advertised are exceedingly dangerous to you. Don’t believe me? The next time you see an advertisement in a weight loss magazine for one of these “miracle” products – or if you see a commercial on TV for one – read or listen to the DISCLAIMERS AND WARNINGS that accompany these ads. A lot of this stuff is dangerous and it has no place in a healthy, permanent weight loss and fitness lifestyle. Sure, if you’re willing to risk exposing your body to these drugs, you might be able to lose some weight – at first. But you will experience no long-term benefits – none! In fact, it’s really much worse than that. “Dieting” in any form that denies your body the essential nutrients and calories it needs to function efficiently can cause you to lose weight…until you stop the diet. And anyone who has “dieted” knows you cannot sustain the diet indefinitely. Your body screams out for nourishment and eventually you give in. 
That’s when the rebound effect begins. You will inevitably regain all the weight you lost – PLUS SOME. And the regained weight is predominantly fat. During your diet your body cannibalized some of your lean muscle to use as fuel. After the diet, your regained weight does not come back in the form of lean muscle plus some fat – it comes back almost exclusively as fat. Xenadrine was proven to speed weight loss 38 times If someone uses Xenadrine, rather than 2 pounds per week, they’ll multiply weight loss by 38, that means you can lose 76 pounds per week. In 12 weeks, you can shed 912 pounds! American Medical Association, American Dietetic Association and The American College Of Sports Medicine recommends, for those seeking weight loss, a sensible1-2 pounds of weight loss per week through diet and exercise., There isn’t any pillThere isn't any pill that will burn fat, there isn't any pill that will shed pounds like magic, and there isn't any pill that boosts metabolism with any permanence. To expect a pill to magically suck fat into the digestive tract is to expect a miracle. Pills that "boost metabolism" do not actually boost metabolism, but rather create a drug induced stimulant effect.
The huge companies stealing your money by promising impossible results if you just drink their shake, take their pill, or do 10 minutes of exercise on their wiz-bang machines are abusing your trust in the name of profits and market share. The real truth is that most (if not all) the products they’re peddling are worthless – to you, that is. To them, the products are incredibly valuable – because they’re raking in huge profits at your expense.
A claim is too good to be true if it says the product will...• Lose two pounds or more per week (for a month or more) without dieting or exercise.• Cause substantial weight loss no matter what or how much the consumer eats. • Cause permanent weight loss (even when the consumer stops using the product • Block the absorption of fat or calories to enable consumers to lose substantial weight. • Safely enable consumers to lose more than 3 pounds per week for more than four weeks • Cause substantial weight loss for all users • Cause substantial weight loss by wearing it on the body or rubbing it into the skin. Take a look at this Advertising Cases Involving Weight Loss Products and Services Federal Trade Commission 1927 - April 1997Go to the website and read that since 1927 companies have been making false representations in order to make to make profits and the only weight you lose is from your wallet.Advertising Cases Involving Weight Loss Products and Services Many companies have learned that due to the widespread use of fraud to sell weight loss targeted products, the chances of being brought up to "prove" the claims being made are slim. There's lots of money being made in fraudulent weight loss "solutions." Usually it's those who have proven to have an impact that are faced with FTC action, yet for many of these companies, their potential for profit simply makes the risk of FTC imposed fines a "cost of doing business." The FTC reviewed ads from a wide variety of weight-loss approaches, including well-known programs such as the Atkins Diet and those promoted by Jenny Craig, LA Weight Loss Centers, Metabolife, Richard Simmons and Weight Watchers, as well as those involving the relatively obscure Apple Cider Vinegar Capsules and Synadrene-HCL. At least 40 percent of the 300 ads reviewed in the two-year study made at least one false representation, such as "can eat as much as you want and still lose weight," according to the report. More than half of the ads either made false statements or statements that were very likely to be false, including the suggestion that pounds could be shed without cutting calories and increasing physical activity, and the promise of a steady weight loss of eight to 10 pounds per week. Other ads made unproven claims about safety and effectiveness, and still others purported that their products produced long-term permanent weight loss, when there was little to support that claim. "Government and industry share a responsibility to insure that accurate and understandable information about weight-loss treatment is readily available to consumers," the FTC report concluded. "Success will come when the public is convinced that there is no magic bullet." Since 1990, the FTC has filed 93 cases challenging false and misleading weight-loss claims involving over-the-counter drugs, dietary supplements, commercial weight-loss centers, weight-loss devices and exercise equipment. $25 Million Reasons to Hire a Fitness ProfessionalThe Federal Trade Commission on Thursday fined themarketers of four weight loss pills $25 million for makingfalse advertising claims.Fines were levied against marketers of Xenadrine EFX,
One A Day Weight Smart,
CortiSlim
TrimSpa.
The largest fine was levied against two marketers ofXenadrine EFX, made by New Jersey-based Nutraquest,Inc., formerly known as Cytodyne Technologies. The marketers will pay at least $8 million and asmuch as $12.8 million. A $12 million fine was assessed against seven marketersof CortiSlim and CortiStress. The marketers wereidentified as Window Rock Health Laboratories, based in Brea, Calif. The Bayer Corp., based in Morristown, N.J., will pay a $3.2 million civil penalty to settle the claims and agreed to stop ads that say the multivitamins can increase metabolism. TrimSpa, based in Whippany, N.J., will pay $1.5 million. The FTC cautioned the estimated 70 million Americans trying to lose weight not to turn to pills. For more information on the FTC fines against the false advertising claims, click the links belowFederal Trade Commission Reaches “New Year’s” Resolutions with Four Major Weight-Control Pill Marketers FTC Fines Weight-Loss Pill Pushers FTC Takes Action Against Marketers of Top-Selling Xenadrine EFX Advertising Cases Involving Weight Loss Products and Services Click here to read Weight Loss Myth #3
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